Digital Marketing Training
If you wish to find out the skills that should be covered in advanced digital marketing syllabus in Nepal  or anywhere around the world, then reading this article will help. Before we delve into the advanced digital marketing course syllabus, let’s look at the scope of digital marketing and what the future holds.

Course Breakdown- Digital Marketing Training

Total Duration: 6 Month
 

  1. Introduction to Digital Marketing

    1. What is digital marketing?
    2. Importance of digital marketing
    3. Difference between traditional and digital marketing
    4. Discuss the recent trends and current scenario of the industry 
    5. How has digital marketing been a tool of success for companies?
    6. How to use digital marketing to increase sales
    7. How to conduct a competitive analysis?
    8. Case studies on digital marketing strategies
Seminar 1: We will invite someone from Industry to share their experience.

  1. Website Planning and Creation

    1. Introduction and importance of website in digital marketing
    2. Elements and Types of websites
    3. Website Architecture
    4. Introduction and Types of domain name?
    5. Choosing domain name for your business
    6. Introduction to CMS and Popular CMS
    7. Introduction and Importance of  wordpress
    8. Installing wordpress
    9. Admin Interface Basics
    10. Introduction and Types of Themes in wordpress
    11. Managing and customizing themes
    12. Content management in wordpress
    13. Building a simple webpage in wordpress
    14. Installing wordpress plugins and widgets
Project 1: Building your own fully functional wordpress website, buying a domain name and hosting it on the server.

  1. Search Engine Optimization (SEO)

    1. Introduction
      1. Introduction to Search Engines
      2. How does search Engine works
      3. Components of Search Engine
      4. Google Algorithms
      5. Google Results Page
      6. SEO Algorithms - Panda, Penguin and Hummingbird
      7. Understanding Exact Domain Match (EMD)
    2. Keyword Search and Competition
      1. Introduction and importance of keyword research
      2. Types of Keywords
      3. Keyword Search Strategies
      4. Keyword Applications
      5. Tools used for keyword research
      6. Market research
      7. Choosing the right keywords for your project
      8. Competitor website keyword analysis
      9. New Keyword ideas
      10. Finalizing the keyword list
    3. On-Page Optimization
      1. Introduction and importance of on-page optimization
      2. On-page keyword research and analysis Techniques
      3. Introduction to Webmaster Tools
      4. Google Webmaster Tools analysis and verification
      5. Content optimization strategies for SEO
      6. Title tag and meta description optimization
      7. Header tag optimization techniques
      8. URL optimization
      9. Media files (image, video etc.) optimization
      10. Sitemap generation and using robots.txt in site
      11. HTTPS and SSL certificates for Secure Websites
      12. Internal Linking Strategies for SEO
      13. Importance of website Speed
      14. User experience and page speed optimization Techniques
      15. Mobile Responsiveness and Accelerated Mobile Pages (AMP)
      16. Crawl Errors and Redirect Management
      17. Indexation and deindexation techniques
      18. Website security and Malware protection
      19. Google Search Console Analytics
    4. Off-Page Optimization
      1. Introduction and importance of off-page optimization
      2. Introduction and importance of Link Building
      3. Link Building Guidelines, methods and analysis
      4. Dofollow vs. nofollow
      5. Links analysis tools
      6. Directory submission, Article Submission
      7. Social Bookmarking
      8. Guest Blogging and Outreach strategies
      9. Introduction of Backlinks in SEO
      10. Types of backlinking and importance
      11. Anchor text optimizations for Backlinks
      12. Link Building vs. backlinking
      13. Press releases
      14. Forum posting, Forum submissions and and Applications
      15. Questions and Answers
      16. Reputation Management
      17. Classified Submissions
    5. Local SEO
      1. Introduction and Importance of Local SEO
      2. Submitting your business in Google my Business
      3. Citations and Local submissions
      4. Local SEO ranking signals and Analysis

Project 2: Research the keywords for the business website you created in the previous project and list them. Implement the learned techniques to rank your website at first in the google Search Results.
Seminar 2: We will invite someone from Industry to share their experience.

  1. Search Engine Marketing

    1. Introduction to Search Engine Marketing
    2. Introduction to Google Ads, Bing ads and other platforms
    3. Google Ads account setup
    4. Keyword Research and Match Types
    5. Interface tour and Billing settings
    6. Quality Scores
    7. Factors to improve quality Scores
    8. Ad rank
    9. Ad creation and testing
    10. Ad extensions
    11. Ad guidelines
    12. Bidding Strategy
    13. Performance Monitoring
    14. Analytics and reporting

  2. Social Media Marketing

    1. Introduction
      1. Introduction to Social Media
      2. Social Media Marketing vs. Social Media Optimization
      3. Benefits of using SMM
      4. Social Media for Marketing
    2. Facebook and Instagram
      1. Understanding Facebook Algorithm
      2. Building a facebook Business Page
      3. Setting up a business page (designing cover photo, profile picture, page settings etc.)
      4. Increasing Likes and engage in your page
      5. Facebook Groups
      6. Importance of Short Videos/Reels
      7. Organic vs paid marketing
      8. Creating and Managing Facebook Ads- Targeting, Budgeting, Creative
      9. Boosting Page posts
      10. Page promotion
      11. Targeting Audience-Look Alike, Similar Group
      12. Billing and Account
      13. Performance Metrics
      14. Analyzing results and taking actions
    3. LinkedIn
      1. Introduction to LinkedIn
      2. Creating and optimizing your profile
      3. Building a professional Network
      4. Creating Engaging Content
      5. Creating and Managing LinkedIn Ads
      6. Understanding LinkedIn analytics
    4. YouTube
      1. Creating a Gmail account and Youtube channel
      2. Understanding Youtube’s Algorithm
      3. Creating Engaging Videos
      4. Optimizing Video Title, description and meta tags for better reach
      5. Verify Youtube channel
      6. Custom Channel URL
      7. Branding Watermark
      8. Channel trailer
      9. Featured contents on channel
      10. Uploading videos
      11. Video Thumbnail
      12. Call to action
      13. Post upload Engagements
      14. Live Broadcasting
      15. Managing Playlist and Comments
      16. Monetization with Adsense
      17. Channel Analytics
    5. TikTok
      1. Why Tiktok?
      2. Understanding TikTok Algorithm
      3. Importance of short videos
      4. Creating and editing short videos
      5. Analyzing hashtags and trends for better reach
      6. Measuring and analyzing Reach
Seminar 3: We will invite someone from Industry to share their experience.

  1. Content Marketing and Strategy

    1. Importance of content in Marketing
    2. Types of contents
    3. Writing Engaging Contents
    4. Self-edit like a professional
    5. How to follow trends and write viral Contents
    6. Content Bucketing
    7. Creating Social Media content Calendar for a brand
Project 3: Students will create a Facebook and instagram Page for their brand and build contents for that page based on what they learned in the previous sections.

  1. Web Analytics and Web Remarketing

    1. Introduction to web Analytics
    2. Web Analytics Tools
    3. Familiarize with Google Analytics
    4. Integrating Google Analytics to your website
    5. Measurement Metrics
    6. Analyzing user behaviors and  Traffic Sources
    7. Bounce Rate, Page view, Session Time
    8. Decoding website’s audience and behavior
    9. Goals and conversion reports
    10. Introduction to web Remarketing
    11. Creating a Remarketing List
    12. Using Google Ads and Facebook Pixel Codes
    13. Dynamic Remarketing

  2. Digital Media Planning and Buying

    1. Introduction to media Planning and Buying
    2. Types of Media Buying
    3. When, Where and How often to Advertise
    4. Cost-Per-Install (CPI)
    5. Cost-Per-Order(CPO)
    6. Cost-Per-Acquisition(CPA)
    7. Click-Through-Rate(CTR)
    8. Media Buying Budgeting
Seminar 4: We will invite someone from Industry to share their experience.

  1. Email Marketing

    1. Introduction to Email Marketing
    2. Importance of Email Marketing
    3. Popular Softwares for Email Marketing
    4. Introduction to Mailchimp and setup
    5. Integrating Forms list in emails
    6. Building Email List
    7. Email design and content Creation
    8. Newsletter: Introduction and design
    9. Email analytics and Reporting

  2. Design Essentials

    1. Importance of Design in Digital Marketing
    2. Introduction to Figma, Photoshop and Adobe Illustration
    3. Strategies for designs
    4. Targeting Audience through designs
    5. Creating Engaging Designs
    6. Designing Posters for Facebook and Instagram (4-5 Designs)
Project 4: Students will design banners and posters for their social Media handles.

  1. E-Commerce Management

    1. Introduction to E-commerce Management
    2. Essentials of Ecommerce Business
    3. Types of Ecommerce
    4. International E Commerce Strategies
    5. CMS Management for ecommerce
    6. Optimizing website for ecommerce
    7. Inventory Management
    8. Supply chain Management
    9. Packaging and shipping
    10. Tracking orders
    11. Selling on Online Platforms

  2. Adsense, Blogging and Affiliate Marketing

    1. Introduction to Affiliate Marketing
    2. Sources to make money Online using affiliate programs
    3. Building asset for affiliate promotion
    4. Branding through Affiliate Marketing
    5. Merchant, Affiliate, Market and Customer
    6. Payments and Payouts
    7. Managing Affiliate Accounts
    8. Monetize a blog or website through Google Adsense
    9. Generate Revenue through Youtube page and Blog site
    10. Writing creative SEO-friendly content for blog

  3. Advanced Topics in Digital Marketing

    1. Mobile Marketing
    2. Video marketing
    3. Influencer Marketing
    4. Recent Trends on Digital Marketing
Final Seminar: We will invite someone from Industry to share their experience.
Final Project: Students will submit detailed Marketing plans for their brand.
Final Exam: Students will give a Final Theoretical exam of 2 hours and based on that we will place them in the different companies.
Course Delivery Method: The course will be delivered through a combination of lectures, case studies, group discussions, hands-on exercises, and practical projects. Students will have access to industry-standard digital marketing tools and platforms to gain practical experience. Guest lectures from industry experts will provide valuable insights into real-world digital marketing scenarios.


The course outline provided is a general framework and can be customized and expanded based on the specific needs and requirements of the participants.
 

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