Course Breakdown- Digital Marketing Training
Total Duration: 6 Month
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Introduction to Digital Marketing
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Discuss the recent trends and current scenario of the industry
- How has digital marketing been a tool of success for companies?
- How to use digital marketing to increase sales
- How to conduct a competitive analysis?
- Case studies on digital marketing strategies
Seminar 1: We will invite someone from Industry to share their experience.
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Website Planning and Creation
- Introduction and importance of website in digital marketing
- Elements and Types of websites
- Website Architecture
- Introduction and Types of domain name?
- Choosing domain name for your business
- Introduction to CMS and Popular CMS
- Introduction and Importance of wordpress
- Installing wordpress
- Admin Interface Basics
- Introduction and Types of Themes in wordpress
- Managing and customizing themes
- Content management in wordpress
- Building a simple webpage in wordpress
- Installing wordpress plugins and widgets
Project 1: Building your own fully functional wordpress website, buying a domain name and hosting it on the server.
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Search Engine Optimization (SEO)
- Introduction
- Introduction to Search Engines
- How does search Engine works
- Components of Search Engine
- Google Algorithms
- Google Results Page
- SEO Algorithms - Panda, Penguin and Hummingbird
- Understanding Exact Domain Match (EMD)
- Keyword Search and Competition
- Introduction and importance of keyword research
- Types of Keywords
- Keyword Search Strategies
- Keyword Applications
- Tools used for keyword research
- Market research
- Choosing the right keywords for your project
- Competitor website keyword analysis
- New Keyword ideas
- Finalizing the keyword list
- On-Page Optimization
- Introduction and importance of on-page optimization
- On-page keyword research and analysis Techniques
- Introduction to Webmaster Tools
- Google Webmaster Tools analysis and verification
- Content optimization strategies for SEO
- Title tag and meta description optimization
- Header tag optimization techniques
- URL optimization
- Media files (image, video etc.) optimization
- Sitemap generation and using robots.txt in site
- HTTPS and SSL certificates for Secure Websites
- Internal Linking Strategies for SEO
- Importance of website Speed
- User experience and page speed optimization Techniques
- Mobile Responsiveness and Accelerated Mobile Pages (AMP)
- Crawl Errors and Redirect Management
- Indexation and deindexation techniques
- Website security and Malware protection
- Google Search Console Analytics
- Off-Page Optimization
- Introduction and importance of off-page optimization
- Introduction and importance of Link Building
- Link Building Guidelines, methods and analysis
- Dofollow vs. nofollow
- Links analysis tools
- Directory submission, Article Submission
- Social Bookmarking
- Guest Blogging and Outreach strategies
- Introduction of Backlinks in SEO
- Types of backlinking and importance
- Anchor text optimizations for Backlinks
- Link Building vs. backlinking
- Press releases
- Forum posting, Forum submissions and and Applications
- Questions and Answers
- Reputation Management
- Classified Submissions
- Local SEO
- Introduction and Importance of Local SEO
- Submitting your business in Google my Business
- Citations and Local submissions
- Local SEO ranking signals and Analysis
Project 2: Research the keywords for the business website you created in the previous project and list them. Implement the learned techniques to rank your website at first in the google Search Results.
Seminar 2: We will invite someone from Industry to share their experience.
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Search Engine Marketing
- Introduction to Search Engine Marketing
- Introduction to Google Ads, Bing ads and other platforms
- Google Ads account setup
- Keyword Research and Match Types
- Interface tour and Billing settings
- Quality Scores
- Factors to improve quality Scores
- Ad rank
- Ad creation and testing
- Ad extensions
- Ad guidelines
- Bidding Strategy
- Performance Monitoring
- Analytics and reporting
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Social Media Marketing
- Introduction
- Introduction to Social Media
- Social Media Marketing vs. Social Media Optimization
- Benefits of using SMM
- Social Media for Marketing
- Facebook and Instagram
- Understanding Facebook Algorithm
- Building a facebook Business Page
- Setting up a business page (designing cover photo, profile picture, page settings etc.)
- Increasing Likes and engage in your page
- Facebook Groups
- Importance of Short Videos/Reels
- Organic vs paid marketing
- Creating and Managing Facebook Ads- Targeting, Budgeting, Creative
- Boosting Page posts
- Page promotion
- Targeting Audience-Look Alike, Similar Group
- Billing and Account
- Performance Metrics
- Analyzing results and taking actions
- LinkedIn
- Introduction to LinkedIn
- Creating and optimizing your profile
- Building a professional Network
- Creating Engaging Content
- Creating and Managing LinkedIn Ads
- Understanding LinkedIn analytics
- YouTube
- Creating a Gmail account and Youtube channel
- Understanding Youtube’s Algorithm
- Creating Engaging Videos
- Optimizing Video Title, description and meta tags for better reach
- Verify Youtube channel
- Custom Channel URL
- Branding Watermark
- Channel trailer
- Featured contents on channel
- Uploading videos
- Video Thumbnail
- Call to action
- Post upload Engagements
- Live Broadcasting
- Managing Playlist and Comments
- Monetization with Adsense
- Channel Analytics
- TikTok
- Why Tiktok?
- Understanding TikTok Algorithm
- Importance of short videos
- Creating and editing short videos
- Analyzing hashtags and trends for better reach
- Measuring and analyzing Reach
Seminar 3: We will invite someone from Industry to share their experience.
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Content Marketing and Strategy
- Importance of content in Marketing
- Types of contents
- Writing Engaging Contents
- Self-edit like a professional
- How to follow trends and write viral Contents
- Content Bucketing
- Creating Social Media content Calendar for a brand
Project 3: Students will create a Facebook and instagram Page for their brand and build contents for that page based on what they learned in the previous sections.
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Web Analytics and Web Remarketing
- Introduction to web Analytics
- Web Analytics Tools
- Familiarize with Google Analytics
- Integrating Google Analytics to your website
- Measurement Metrics
- Analyzing user behaviors and Traffic Sources
- Bounce Rate, Page view, Session Time
- Decoding website’s audience and behavior
- Goals and conversion reports
- Introduction to web Remarketing
- Creating a Remarketing List
- Using Google Ads and Facebook Pixel Codes
- Dynamic Remarketing
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Digital Media Planning and Buying
- Introduction to media Planning and Buying
- Types of Media Buying
- When, Where and How often to Advertise
- Cost-Per-Install (CPI)
- Cost-Per-Order(CPO)
- Cost-Per-Acquisition(CPA)
- Click-Through-Rate(CTR)
- Media Buying Budgeting
Seminar 4: We will invite someone from Industry to share their experience.
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Email Marketing
- Introduction to Email Marketing
- Importance of Email Marketing
- Popular Softwares for Email Marketing
- Introduction to Mailchimp and setup
- Integrating Forms list in emails
- Building Email List
- Email design and content Creation
- Newsletter: Introduction and design
- Email analytics and Reporting
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Design Essentials
- Importance of Design in Digital Marketing
- Introduction to Figma, Photoshop and Adobe Illustration
- Strategies for designs
- Targeting Audience through designs
- Creating Engaging Designs
- Designing Posters for Facebook and Instagram (4-5 Designs)
Project 4: Students will design banners and posters for their social Media handles.
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E-Commerce Management
- Introduction to E-commerce Management
- Essentials of Ecommerce Business
- Types of Ecommerce
- International E Commerce Strategies
- CMS Management for ecommerce
- Optimizing website for ecommerce
- Inventory Management
- Supply chain Management
- Packaging and shipping
- Tracking orders
- Selling on Online Platforms
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Adsense, Blogging and Affiliate Marketing
- Introduction to Affiliate Marketing
- Sources to make money Online using affiliate programs
- Building asset for affiliate promotion
- Branding through Affiliate Marketing
- Merchant, Affiliate, Market and Customer
- Payments and Payouts
- Managing Affiliate Accounts
- Monetize a blog or website through Google Adsense
- Generate Revenue through Youtube page and Blog site
- Writing creative SEO-friendly content for blog
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Advanced Topics in Digital Marketing
- Mobile Marketing
- Video marketing
- Influencer Marketing
- Recent Trends on Digital Marketing
Final Seminar: We will invite someone from Industry to share their experience.
Final Project: Students will submit detailed Marketing plans for their brand.
Final Exam: Students will give a Final Theoretical exam of 2 hours and based on that we will place them in the different companies.
Course Delivery Method: The course will be delivered through a combination of lectures, case studies, group discussions, hands-on exercises, and practical projects. Students will have access to industry-standard digital marketing tools and platforms to gain practical experience. Guest lectures from industry experts will provide valuable insights into real-world digital marketing scenarios.
The course outline provided is a general framework and can be customized and expanded based on the specific needs and requirements of the participants.